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Comic Mailer for Prospective Students

We wanted to create a piece that was fun, unique, and focused on the type of creative, smart students who go to Carleton. It needed to stand out in a crowded stack of college brochures as something different, and be a little cheeky. Most of all, we sought to build trust with prospective students by using a peer-to-peer voice that showcased Carleton as a place that real people go to.