Reunion Illustrations

Carleton alumni have unique and personal relationships with the College. A strong visual branding helps build a sense of community that ensures that every Carl feels included and valued. Carleton's brand is very colorful, full of patterns, shapes and elements, and we expanded on this to amp up the celebration mood for reunions. Illustrator Rick Berkelmans was commissioned to create a system of illustrations, built around beloved campus buildings and figures in action. The artwork was used for signage, brochures and exhibition graphics, and will work going forward in endlessly reconfigurable patterns. 


Nancy Eato